Professional societies,
trade associations, enterprises, labor unions, and other
organizations that need to serve their members with an online
presence can benefit from NextBrick's member association
management expertise. |
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| Some of the challenges faced by
member associations include: |
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Unifying
customer information: Customer information can be stored
within multiple distinct systems, with little or no access by
association staff.
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Integration with existing processes: Associations often have existing
processes for handling processes such as new member signups; a
member portal needs to respect and be integrated into these existing
processes.
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Utilizing
cross-selling opportunities: Member associations with
multiple online properties often derive little or no benefit from
possible cross-selling opportunities.
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Reduce service
costs: Service costs can often be prohibitive when dealing
with large numbers of members.
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Increase member retention: Associations are often competing
to maintain members to retain dues and fees associated with
membership.
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Increase
member recruiting: Recruiting new members can often be
costly, and integration of online and offline recruitment and signup
processes often has not taken place.
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Manage offline
events: Member association events and conferences often are
costly to coordinate and associations often decide to deploy an
event management solution.
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We work with member associations to achieve these goals. The end product is a customized, personalizable member association portal that integrates all member data. |
Marketing Challenges |
| An important
component of a member association portal is to maximize the
marketing and revenue opportunities from the portal. From new member
signup, to cross-marketing services and up selling products across
the user base, a member association portal can provide just such
improved revenue prospects. NextBrick's services go beyond simple
implementation and can help achieve these marketing goals and inform
the site design to maximize revenue.
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