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Home » Solutions » Publishing
Publishers often face a challenge in creating a publishing process that can automatically publish both online and print editions. Traditionally this has been accomplished manually. Some of the common challenges include cost, revenue maximization, syndication, cross-medium formatting, editorial workflow management, and authoring tool limitations. A content management system can help solve the challenges associated with merging online and offline publishing processes, but moving into a single platform requires planning and integration, often taking into account the vagaries of existing processes such as favored authoring tools, complex workflows, and large amounts of existing content. |
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| Benefits of Merging Online & Offline Publishing Platforms
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| Legacy/Manual | Single Publishing Platform |
| Usage Model | High-touch, intensive usage model | Streamlined, less vulnerable to human error |
| Revenue | Harder to reuse content and | Can help organizations create new revenue streams |
| Implementation | Ad-hoc, evolves over time | Designed around emerging business needs |
| Cost | High cost of maintenance, often breaks | Reduces workload, increases ability to scale business to new opportunities (particularly on the web) |
| Business Impact | Very custom, can become a rat's nest of undocumented processes | Best of both worlds: display customization and content reuse |
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NextBrick's experience working with leading publishers such as IEEE Computer Society can help accelerate your publishing automation project. Some of the services we offer publishers include: |
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E-Content Strategy: Content source analysis, content inventory, classification & search strategy, workflow analysis, publishing requirements gathering.
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Systems Integration: Integration with existing systems, publishing tool integration, repository platform integration, publishing tool integration, training and handoff.
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