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How to Capture Chatbots’ Untapped Potential

How to Capture Chatbots’ Untapped Potential
July 23, 2021
How to Capture Chatbots’ Untapped Potential
Shoppers are turning to chatbots for more than customer service. Here's how to make your chatbot the intelligent, well-rounded conversational app that consumers expect.

A recent survey of shoppers in the U.S. and U.K. revealed that preferences and behavior around chatbots are shifting. Traditionally, we think of the chatbot as an extension of customer service. And while that’s definitely still true, shoppers are turning to the chatbot for queries that they’d commonly type into the search bar.

Is your chatbot up to the task of answering natural language questions with support solutions, relevant product information, branded content like how-to guides, and expert employee advice?

Check out the infographic below to learn more about what shoppers expect from a brand’s chatbot.

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