After integrating AEM with the Adode Marketing cloud, you have an ideal means for reaching out to customers in this digital landscape. Benefits of integration include:
Adobe SiteCatalyst enables you to track and analyze your customer interactions
Execute tests, create audience segments, and target content to achieve greater conversion with Adobe Test & Target
Automate delivery of dynamic content with Adobe Scene7
Use Adobe Social to measure and analyze social activity and brand engagement across paid, owned, and earned media
Optimize site search with Adobe Search & Promote.
Use Adobe Audience Manager for managing digital data assets
Use Adobe Insight to analyze, in real time, from multiple sources, including data warehouses and business intelligence tools